1. What is SEO?
SEO is the abbreviation of Search Engine Optimization in English language.
SEO refers to the reasonable optimization of a website by referring to the rules of search engines through formal operations, so as to improve the ranking of the website. Attract more users to your website, increase brand awareness, and achieve conversion goals.
2. SEO optimization classification
i) On-site optimization
Mainly to optimize and adjust the website itself, including website structure, keyword layout, page HTML code, URL structure, tag optimization, internal link optimization, article optimization, service optimization, etc.
ii) Off-site optimization
Mainly for the external optimization of the website, including website promotion links, friendly link optimization, brand promotion, website SEO analysis, competitor website analysis, algorithm optimization, etc.
3. Why do SEO?
i) Low cost and high cost performance
Compared with other promotions, the cost of doing SEO is low and cost-effective. The cost of doing SEO is low, but it does not mean it is free. However, for less competitive words, it is completely possible to achieve the first page in a free way.
ii) The flow is more accurate
Compared with other promotions, the traffic from SEO is more accurate, which is one of the reasons why many companies do SEO. Customers trust the website more because of organic rankings.
iii) Build a well-known brand
As long as the industry related to you ranks first on the first page of the main keyword, you must know that this is the power of brand communication. If there is no ranking website, it will be difficult for you to find him.
4. How to do SEO?
i) High-quality content
There is a very key factor in doing SEO, that is, content! High-quality content is the premise of doing a good job in website SEO.
What content is of higher quality?
- It is highly readable, helpful to users, or can solve user pain points.
- Professional and credible, the content source is authentic and credible, and can be used as a reference document.
- The experience is high, the content typesetting level is clear, which is easy to read, with pictures and texts.
ii) High-weight external chain
Backlinks have always been an important factor affecting website ranking. If you have more relevant and high-weight backlink websites, your ranking will be relatively good.
iii) With the help of external force
There are many large platforms with high authority, which can be used for SEO optimization. For example, Baijiahao, Zhihu, etc.
