Recently, people often ask what does OGC mean? What is the difference between UGC and PGC? With the development of mobile Internet, the creation of online content is subdivided into PGC and OGC from UGC. Today we will talk about the meaning and difference of the three in detail, hoping to solve your doubts.
1. What does OGC mean?
The full English name of OGC is: Occupationally-generated Content (professional production content) through the production of content by industry professionals with certain knowledge and professional background, such as videos, news and other websites, to provide corresponding content as occupation (position), such as media platform Journalists, editors, and moderators have both a professional background in journalism and are paid for writing articles.
The production subjects of OGC are professionals who work in related fields, and their production subjects have occupational identities in related fields. The typical feature of OGC content is high quality. Since its content production is in the hands of professional professionals, it can naturally provide users with high-quality content. depth of content. This is distinguished from the mixed content of UGC, that is, OGC does not belong to UGC, but is opposed to UGC.
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2. What does UGC mean ?
The full English name of UGC is: User Generated Content (user output content) mainly by motivating users to produce content, including text, pictures, audio, video and other information to form a community atmosphere. For example, Weibo, Youku, Douyin, Flickr, Know, Twitter, any user can create content on the platform for others to share.
3. What does PGC mean?
The full English name of PGC is: Professional Generated Content (Professional Generated Content) mainly produces content through professionals for users to browse. The information released is of certain professionalism and quality assurance, and the information mainly comes from experts, merchants or teams.
In fact, with the development of the Internet up to now, on any platform, there are overlapping of these three modes. For example, the product of Weibo, not only professional users create content for the platform for free out of hobby, but also some columnists regularly post microblogs. Blogging can be profitable, of course, more ordinary users are constantly producing various content. Therefore, when we judge the content production mode of a product, we often judge the main mode of the product according to the proportion of the content produced by each production mode to the total content. For example, Zhihu is a typical PGC model, that is to say, the content that professionals are interested in sharing accounts for the vast majority of the content of the platform.
4. What is the difference between OGC and UGC and PGC?
- The difference between UGC and PGC is whether they have professional knowledge and qualifications, and have certain knowledge background and work qualifications in the field of shared content.
- The difference between PGC and OGC is relatively easy, depending on whether to receive the corresponding reward.
- PGC is often out of "hobby" and obligated to contribute its own knowledge and form content.
- OGC is based on the premise of occupation, and its creation content belongs to job behavior.
It is not difficult to see from the above that PGC and OGC are relatively easy to distinguish. The mode in which users who produce content are paid belongs to OGC. For example, the official website of an enterprise, the content is mainly collected and written by the employees of the company, and produced for users to browse. This is a typical OGC. If users with professional backgrounds share their opinions on the website out of hobby, this kind of sharing is completely spontaneous and does not ask for anything in return, then it is a typical PGC model. In China, the representative of the PGC model has Zhihu. Shell net etc.
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5. What are the advantages of OGC, UGC and PGC?
- UGC (User Generated Content) does not need to worry about the number of articles on the website, users upload it at any time, and continuously provide fresh blood for the website.
- PGC (Professional Production Content) provides content by professionals (with professional knowledge and certain knowledge background and work qualifications in the field of shared content), which is highly controllable; the content is more authoritative, professional, and readable higher.
- OGC (Occupational Production Content) is based on the premise of occupation, the content production quality is high, and there is corresponding remuneration.
